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Moz Pro vs Semrush (2026): Prices, Free Trials and Which SEO Tool Fits

Semrush is the bigger suite with a bigger bill; Moz Pro is simpler and cheaper to start. Semrush prices and refund terms were read on its official pages on 27 October 2026; moz.com could not be fetched that day, so Moz figures are from its pricing page as read on 14 October 2026. All USD.

✓ Updated: October 27, 2026 · By Fırat Papatya

Offer today	Moz Pro	Semrush
Kuponaut code	No Kuponaut code	No Kuponaut code

	Moz Pro	Semrush
Monthly plans (USD)	Starter $49 (one site), Standard $99, Medium $179, Large $299; Enterprise by quote (moz.com, read 14 Oct 2026).	SEO $139, Starter $199, Pro+ $299, Advanced custom (semrush.com/pricing/seo-ai-search, read 27 Oct 2026). Knowledge base still lists SEO Toolkit Pro $139.95, Guru $249.95, Business $499.95.
Yearly billing	20% off: Standard $79, Medium $143, Large $239 a month billed yearly (read 14 Oct 2026).	Per month billed annually: SEO $117.33, Starter $165.17, Pro+ $248.17 (about $1,407.96 / $1,982.04 / $2,978.04 a year); Semrush says annual saves up to 17% (read 27 Oct 2026).
Free option	No free Moz Pro plan; a free Moz Community account gives limited Keyword Explorer, Link Explorer, MozBar and Domain Authority checks (read 14 Oct 2026).	Free plan: $0, no card, 1 demo project, 10 reports a day across vital tools, limited AI Visibility features (read 27 Oct 2026).
Trial	7 days on Medium: $0 today, then $179 a month unless cancelled; card required (read 14 Oct 2026).	7 days free on SEO, Starter and Pro+ (“Cancel anytime”); the trial can be used once per toolkit, and exports are disabled during it (read 27 Oct 2026).
Refunds	Cancel or change plans any time; no refund for the current period (read 14 Oct 2026).	One-time 7-day money-back guarantee, only for a first purchase with a committed term of twelve months or more, bought directly by credit card; month-to-month plans are not refundable (Semrush refund policy, read 27 Oct 2026).
Limits on entry plan	Standard: 1 user, 3 sites, 300 tracked keywords, 400K pages crawled a month; Starter covers one website (read 14 Oct 2026).	SEO: 5 websites, 500 daily tracked keywords; KB lists SEO Toolkit Pro at 5 websites, 500 keywords and 3 scheduled PDF reports. Extra users from $45 a month (read 27 Oct 2026).
Main features	Domain Authority, Link Explorer backlinks, keyword research, rank tracking, site crawl and AI-search (GEO) visibility tracking.	SEO toolkit with keyword tracking and site audits; AI Visibility with 50 (Starter) or 100 (Pro+) tracked prompts a day; the older Guru and Business tiers add SEO Writing Assistant, Topic Research and (Business) API access.
Best for	Freelancers and small teams managing a few sites who want link metrics and rank tracking for $49–$99 a month.	Teams tracking 5–40 sites with AI-visibility monitoring who can pay $139+ a month.

How to choose

On price, Moz is the cheaper way in: Standard is $99 a month ($79 billed yearly) for 3 sites and 300 keywords, against Semrush SEO at $139 ($117.33 billed yearly) for 5 sites and 500 keywords; Moz even has a $49 single-site Starter. At the top the gap closes: Moz Large is $299 for 25 sites and 3,000 keywords, Semrush Pro+ also $299 for 15 sites and 1,500 keywords. Choose Semrush if you want a free plan to try (1 demo project), AI-prompt tracking at scale, or 5+ sites from day one; choose Moz if you manage a few sites and want Domain Authority and link data. Both trials are 7 days and Moz’s converts to $179 (Medium) unless you downgrade; only Semrush offers a refund, a 7-day guarantee on 12-month first purchases.

Frequently asked questions

Is Moz Pro cheaper than Semrush?

At the entry level, yes: Moz Standard is $99 a month ($79 billed yearly) and Starter $49, against Semrush SEO at $139 ($117.33 billed yearly). At the top they match at $299 (Moz Large, Semrush Pro+) but Moz gives 25 sites against 15 (Moz read 14 Oct 2026, Semrush read 27 Oct 2026).

Do Moz Pro and Semrush have free plans?

Semrush has a free plan (1 demo project, 10 reports a day, no card) and a 7-day trial on paid plans. Moz Pro has no free plan, only a 7-day trial on Medium (card required) and a free Moz Community account with limited tools.

Can I get a refund from Moz or Semrush?

Semrush offers a one-time 7-day money-back guarantee on first purchases of 12 months or longer bought by card; month-to-month plans are not refundable (read 27 Oct 2026). Moz says you can cancel any time, but there is no refund for the current period (read 14 Oct 2026).

Current deals

Moz Pro offer → Semrush official pricing →

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