Kuponaut › Comparisons

Omnisend vs Klaviyo (2026): Email & SMS Pricing for Small Stores Compared

Omnisend and Klaviyo are email and SMS platforms for online stores, and both have free plans for 250 contacts. Prices in USD from both official sites and help centres, read on 27 October 2026; Klaviyo's pricing page shows no paid-tier prices, so its figures beyond $20 come from Omnisend's own comparison (August 2026).

✓ Updated: October 27, 2026 · By Fırat Papatya

Offer today	Omnisend	Klaviyo
Kuponaut code	No Kuponaut code	No Kuponaut code

	Omnisend	Klaviyo
Monthly plans (USD)	Standard $16 a month at 500 contacts (6,000 emails); Pro $59 a month at 2,500 contacts (unlimited emails); prices rise with list size (omnisend.com/pricing, read 27 Oct 2026)	Klaviyo says paid email plans start at $20 a month (compare page, read 27 Oct 2026); its pricing page shows no paid-tier prices. Omnisend's comparison (Aug 2026) lists Klaviyo at $20 / $30 / $60 for 500 / 1,000 / 2,500 contacts
Yearly billing / upfront offer	No annual plan on the pages read; first-time upgrade: 30% off when you pay 3 months upfront (Standard $33.60, Pro $123.90 for 3 months), then monthly	Billed monthly in advance; yearly prices not stated on official pages
Free option	Free forever: 250 contacts, 500 emails and 500 web push a month, all features, no card	Free: up to 250 active profiles, 500 email sends a month, $5 of mobile messages and $5 of Composer usage a month; Klaviyo branding in email footers
Trial	No separate trial; the free plan serves as one	No trial mentioned; the free plan has no time limit while you stay within limits
Refunds	Charges non-refundable by default; refunds possible for an unused last billing cycle, a failed cancellation, a system malfunction or a hacked account; unused SMS credits and add-ons not refunded	No refunds for mid-cycle downgrades; cancelling mobile messaging does not refund the rest of the cycle; Composer credits non-refundable
SMS and support	SMS from $0.009 down to $0.007 a message by volume (US); 24/7 live chat and email on every plan, including Free	Text messaging billed separately as committed spend, rates by country; Free gets email support for 60 days only, paid plans get email and chat
Main features	Automations, forms, web push, SMS; Pro adds advanced AI features; free migration in up to 5 days	Active-profile billing (unsubscribed and suppressed contacts not counted), add-ons such as Marketing Analytics from $100 a month and Customer Hub from $20 a month
Best for	Small and mid-size stores that want low prices and round-the-clock support	Larger brands with a marketing team that will use the analytics and add-ons

How to choose

For a store with a few thousand contacts, Omnisend is the cheaper pick: Standard is $16 a month at 500 contacts and $44 at 2,500 by Omnisend's comparison, against Klaviyo's $20 and $60, and a first upgrade paid 3 months upfront takes 30% off. Omnisend also keeps 24/7 chat on the free plan, while Klaviyo's free support ends after 60 days. Klaviyo earns its higher price for brands that will use its analytics and add-ons. Both start free at 250 contacts, so test your flows there, and check Klaviyo's calculator for your list size because its pricing page shows no paid prices.

Frequently asked questions

Is Omnisend or Klaviyo cheaper?

Omnisend, at the list sizes compared: Standard is $16 a month at 500 contacts (omnisend.com/pricing, read 27 Oct 2026) against Klaviyo's $20 starting price; at 2,500 contacts Omnisend's comparison (Aug 2026) shows $44 against $60. Klaviyo does not publish its paid-tier prices on its pricing page.

Do Omnisend and Klaviyo have free plans?

Yes, both for 250 contacts and 500 emails a month. Omnisend's includes all features and 24/7 support; Klaviyo's adds $5 of mobile messages a month but email support only for the first 60 days.

Can I get a refund?

Not by default. Omnisend refunds only in listed cases such as an unused last billing cycle, a failed cancellation or a system malfunction. Klaviyo gives no refunds for mid-cycle downgrades or the unused part of a messaging cycle.

Current deals

Omnisend offer → Klaviyo official pricing →

Kuponaut may earn an affiliate commission from some links; it does not change your price.